Ethan Nirenberg

My first job was as a podcast manager. The topic was addiction. They had been at the same level for 8 months and were on the verge of giving up. Within 3 months I tripled their subscribers.

That got me thinking about how many people struggle to grow their online presence. So I dove down the rabbit hole. Crypto was a passion of mine so I decided to see how I could apply my knowledge. In the memecoin trenches, I ran community and growth for several projects. My favorite being Bobotrum, a top Arbitrum memecoin that launched at a $7M market cap. That's where I learned how trust and attention are earned from a community, while they had money on the line.

From there, I worked my way up into stablecoins at Stable Labs, where I grew and managed their community. That's where I found a love for narrative building. How do you explain stablecoins to someone who has never heard of them and get them excited about it? This pushed my creative muscles and led me to my next adventure.

Then I moved into building brands for Layer-1 blockchains. At Autheo, I was VP of Stakeholder Relations. I built the community, the socials, and the testnet campaign from zero to 18,000 members, 20,000 X followers, 60,000 wallets connected, and 250,000 testnet transactions.

Then came Rayls, the blockchain for banks. Embedded as product marketer, I grew the community from 7,000 to 400,000, ran a 40-creator campaign that reached 3.6 million people at a $2.67 cost per customer, drove $1.5M in a public sale, and helped take the token to a $300M opening valuation. I hosted livestreams to that community, influenced the tokenomics, and helped shape the product itself.

Now I run Sky Media, and I run my playbooks for founders who want to build a legacy.